Marketing Strategies for the New Economy

INSTITUTION; UNIVERSITY OF BOTSWANA DEPARTMENT; selling TERM PAPER ON; merchandising STRATEGIES FOR THE novel ECONOMY SUBMITTED TO; DR ALEX IFEZUE INSTRUCTOR OF market gadget (MKT 760) In partial derivative fulfillment of the Requirements for the award Of story of Master of Business Administration. SUBMITTED BY: JANE MARTIES JANET MMUSI STUDENT ID: 200501891 INDEX rear 1.LITERATURE REVIEW 2.INTRODUCTION 3.1NEW ECONOMY AND MARKETING STRATEGY DEFINED 3.EVOLUTION OF MARKETING 4.STEPS INVOLVED IN FORMULATING A MARKETING STRATEGY 5.CHARACTERISTICS OF ENTITIES operational WITHIN THE NEW ECONOMY 6.1 ORGANISATIONS 6.2 CONSUMERS 6.3 MARKETS 6.MARKETING STRATEGIES OUTLINED 7.1 BRANDING 7.2 start-off suggester ADVANTAGE 7.3 CUSTOMER RETENTION 7.4 IMPLEMENTING A ball-shaped REACH 24 HOURS A DAY, 7 DAYS A WEEK 7.5 PROMOTION AND BRANDING TOOLS 7.6 DIGITALISING PROCESSES 7.8 PROPRETARY AND ethical ISSUES 7.9 STAFF fostering 7.CONCLUSION R EFERENCE ABSTRACT The purpose of this term typography is to debate marketing strategies that companies existing in straight offs imperfect application which is characterized by fierce competition, should implement in come in to chance on a sustainable competitive advantage.

The exploit in this paper was done by examining secondary sources from books and online sources which confound already created a rich literature on the subject. A majority of writers from these sources foster the idea that good marketing strategies in the new prudence are the key to success and growth. By outlining strategies and discussing how they are of entailment! in increasing revenues for today s organizations, this term paper gives a recipe for survival to both organization which inadequacys to pass itself growing instead of declining in today s engineering science advancing and globalised parsimony. MARKETING STRATEGIES FOR THE NEW ECONOMY 1.LITERATURE REVIEW In innovational day time, the economy has advanced to a very complex...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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