Creative Brief Essay

Is to increase the consumption of take out among the teenage base so that they would insobriety less sugary and carbonated drinks that would harm their health .The ProductMilk is by far the healthiest beverage after water supply . Milk helps to strengthen the bones and the teeth . Milk drinking drops arrive at sharply in the teenage eld because it is considered to be uncool and about of teenagers are worried about the calories and fat . Part of it has to do with the privation of flavours and the packaging being dull . This is what we found out about the harvest we decided to help , which is HL Milk by Marigold .Target auditionOur target audience would be males and females aged from 16 to 25 years old .Milk is a beverage that every parent would tell their kids to drink as children , though most of them still drink milk for breakfast but they still choose to drink other drinks like nose candy , pepsi or ribena .Milk has force less relevant to their lifestyles . They think milk doesnt go well with foods like Mcd , Pizza and KFC . Why they choose velvety drinks is because the soft drinks are exciting , versatile and its an acceptable alternative to milk .Promise and supportPromiseTodays milk can help the teenagers become strong and dynamic . Looking at the hectic schedule teenagers shake these days ,it is recommended to drink milk to help them note fresh and energized the social unit day . Support.Milk has the nutrition the body needs to hear and feel dynamic. Today most teenage athletes and famous teen celebrities drink milk . Ice cold milk taste great especially with HL Milks 3 new taste which are tattle , coffee and mango . It has a more refreshing taste to it . non to heavy nor to creamy . Its light and smooth . Brand nature.The personality at a time of HL Milk is dull and there isnt any engaging colours that would attract a consumer to get it . Some consumers especially teenagers look at the packaging before purchasing products . If its attractive and youthful they would secure it .The old packaging is very practical and conservative as it scarcely has 2 colours with no pictures on the box . The needed personality for teenagers to buy the HL Milk would be exhuberant , contemparory and youthful . The packaging would check the lifestyle of the teenagers . The would be shy to drink milk in mankind .